IBM Enterprise Marketing and its Benefits

IBM EMM Group

EMM is enterprise software designed to streamline all aspects of online and offline marketing. This technology empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes.

Why Enterprise Marketing Management

Enterprise Marketing Management defines a category of software used by marketing operations to manage their end-to-end internal processes.The goal of using EMM is to improve both the efficiency and effectiveness of marketing by increasing operational efficiency, decreasing costs and waste, and standardizing marketing processes for an accurate and predictable time to market.

Some of the best names in the business, Best Buy, IXG, ING, Boots, Day Camp, Or vis and Orange. 

“Engage buyers in highly relevant, interactive dialogues across digital, social and traditional marketing channels. ”
 

Benefits :

• Using an EMM suite rather than a variety of point solutions is improved collaboration, efficiency and visibility across the entire marketing function.
• EMM Reduce the total cost of Ownership.
• EMM can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
• Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
• Discover and react in real time to how consumers are interacting with your brand.
• Improve decision making and optimize marketing performance and productivity.
  

Capabilities :

• Cross-channel campaign management
• Marketing resource management
• Digital Marketing Optimization
• Web Analytics