Coremetrics was now part of IBM EMM

                  Core-metrics is a provider of digital marketing optimization solutions and web analytics. Its solutions are designed to generate high return on on-line marketing investments.Core-metrics provides Continuous optimization platform.It is the Best in class customer service.

Core-metrics offers hundreds of features and tools that allow you to drastically improve the quality of data gathered from your website.

Core-metrics comes with two solution like Web analytics and Digital Marketing Optimization these two are used for various purposes to Optimize and analyze your business .Core-metrics have the rich set of products for providing the better solution over their business,Improve the organization growth.I will Give the brief description about the Web analytics and DMO(Digital Marketing Optimization)

  Today, Core-metrics delivers web analytics capabilities to more than 2,100 global brands across a wide range of industries including retail, financial services, media and publishing, travel and hospitality and education. Customers include Holiday Inn, PETCO, 1-800 Flowers, Office Depot, Victoria's Secret, Virgin Atlantic Airways and Seton Hall University.

" Core-metrics  was acquiesced by  IBM Enterprise Marketing Management in 2010 "

Web-analytics :
Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. It is often done without the permission of the user It is available through two delivery models like on-premise and software as a service (SaaS)
web analytics from IBM provides the insight marketers need into how individuals are interacting with a brand’s digital presence.

Digital Marketing Optimization :

As my thought Digital Marketing Optimization mainly Empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's life cycle and also we can promote their products through various social media like Twitter,Face-book,Link-den,Orkut etc...

The Following picture Describe the work flow of the Core-metrics :