IBM Coremetrics LIVEmail

IBM Coremetrics is the leader in marketing optimization. Its products help
businesses relentlessly optimize their marketing programs to make the best offer,
every time, anywhere, automatically. More than 2,100 online brands globally use
IBM Coremetrics Software as a Service (SaaS) to optimize their on-line marketing.IBM Coremetrics integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only on-line analytics platform that is designed to anticipate the needs of every customer, to automate marketing decisions in real time, and to syndicate information across all customer channels.

IBM Coremetrics LIVEmail is a precision email marketing application that
facilitates the creation and execution of targeted email campaigns to improve open,click-through, and conversion rates as well as overall customer engagement and satisfaction levels for your email channel. LIVEmail will help you deliver relevant messaging and offers, based on detailed web analytics behavioral data to provide exactly the right email communication and offer at the right time for your web site visitors and customers. Furthermore, LIVEmail integrates with IBM Coremetrics Connect certified email service providers to improve email campaign distribution and efficiency. The latest version of LIVEmail delivers email best practice programs (targeting site browsers, abandoners, converters, or dormant visitors), advanced segmentation and filtering, configurable email trigger schedules, native reporting to track campaign performance, and data import from third parties all within one
application.