Web
Analytics
Why
IBM for Web Analytics?
- Web analytics from IBM is a part of the IBM Core-metrics Digital Marketing Optimization Suite - sets itself apart by providing marketers with—not just data—but insights for increasing ROI. It provides two delivery models—on-premise and Software-as-a-Service (SaaS).
- Through either analytics solution, marketers gain visibility into their visitors’ digital behaviors over time enabling them to go from insight to personalized marketing action.
- Web analytics that provide businesses with real time insight into how consumers are interacting with their brands on-line.
- Core-metrics Analytics 2010 is the premier platform for marketers who need the most accurate and comprehensive metrics and performance insight to make the right decision and take the right action—every time—to optimize your marketing spend across all of today’s relevant marketing channels.
- Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
Featured
products :
- IBM Digital Analytics
- IBM Digital Analytics Impression Attribution
- IBM Digital Analytics Life-cycle
- Unica Net-insight
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