Customer centric marketing with IBM UNICA

   

    
            
                   Most businesses today are challenged by the rise of the “empowered customer.”  Today’s customers are well-informed, use other people as their primary information source, interact with the companies through multiple channels, touch-points and media, and expects a superior customer experience.  To serve these empowered customers, businesses must – now more than ever put customers at the center of everything they do and use Customer Centric Marketing.

         Customer-centric marketing is a marketing designed around each individual customer. It relies heavily on highly granular, personal targeting and customer segmentation.

           IBM® conducted face-to-face interviews with 1,734 Chief Marketing Officers, spanning 19 industries and 64 countries to understand their challenges.Cross-Channel management and Inbound marketing can help address few of the CMO's challenges.

          IBM®’s Cross-channel campaign management capabilities can help you target thousands — or millions — of individuals with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, on line and off line.

         IBM®'s Inbound Marketing can help you take better advantage of moments when your customers and prospects have chosen to interact with your company, such as by visiting your website or Facebook fan page, walking into your store or branch, or phoning your call center. During these “inbound”contacts,it  can be  determine, in real time, the most relevant messages and content to deliver to an individual given who they are, their responses to previous interactions, and the context of the current interaction.Join us to understand how cross-Channel management and Inbound marketing can help for customer centric marketing.