Integrating a store with IBM Coremetrics for WebSphere Commerce

WebSphere Commerce provides a framework and tools to simplify the process of setting up your site to use IBM Coremetrics, the industry leading hosted Web analytics solution.The framework is implemented as a tag library designed to act as an intermediary layer between WebSphere Commerce and Coremetrics.The tools include an auto tagging utility to place analytics tags in your store pages, and a utility to generate a file containing your catalog hierarchy for Coremetrics. This solution can significantly reduce the time required to deploy web analytics.

To take advantage of Coremetrics for IBM WebSphere Commerce, you must establish a contract with Coremetrics to collect your data, and to generate and host analytics reports. After you integrate your store with Coremetrics and begin gathering analytical data about customer interactions, you can:

• View analytics reports designed specifically for WebSphere Commerce.
• Create and export customer segments built from analytical data gathered for Coremetrics, and use them in WebSphere Commerce campaigns.
• Feature Pack 2 Display personalized product recommendations on store pages using Coremetrics Intelligent Offer.

After you have enabled and configured IBM Coremetrics for IBM WebSphere Commerce, statistics about customer interactions with your site are transferred to the Coremetrics server. This includes information such as page views, ads displayed, and clickthroughs. The data is gathered by the Coremetrics server and used to generate reports and customer segments
WebSphere Commerce starter stores and Coremetrics:
Several starter stores are already pretagged with the full set of WebSphere Commerce analytics tags so that you do not have to add the tags yourself. These starter stores are:

• Madisons
• Elite
• Feature Pack 5 Aurora

After publishing a pretagged starter store, you must enable the tags using the Analytics tab in the Store Management tool in Management Center. By default, the tags are not enabled.