Search engines, such as Google, are one of the most
important channels for customers to reach your store. Using search
engine
optimization (SEO) to improve page ranking can result in increased
traffic and
revenue. We can understand its importance deeply and this is our attempt
at understand the OOB capabilities of WCS 7 with regards to SEO and how
it can be used for a Smarter Commerce.
The SEO functionality for WebSphere Commerce Version 7 Feature pack 3
or later improves online search page ranking for your store by creating short,
clean SEO-friendly URLs with meaningful keywords. This version includes enhanced
Management Center tools that business users can use to influence page ranking
by changing the URL and metadata information, an improved Sitemap generator
that indexes all the SEO-friendly URLs, and 301 URL redirect rules.
Search engine optimization for WebSphere Commerce provides
the following functionality:
- Creating simple, static URLs for store pages that shoppers and search robots can easily understand
- Optimizing page meta data to improve search engine page rank
- Creating 301 URL redirection when a web page has moved
- Generating Sitemaps to submit to search engine provider
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