IBM EMM provides many marketing solutions,in this UNICA is one of the powerful analysis and innovative marketing solutions when comparing with the other its competitors like webtrends,omniture,aprimo,choridant software,omniture and Ehab.Here I am providing the brief introduction to all of the remaining competitors of IBM Unica.
Aprimo : Aprimo is one of the delivering technology that accelerates marketing productivity and the ability of marketing for effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone which uses a services oriented
Choridant : Chordiant is a Software product which is an enterprise software provider of solutions that automate business processes to meet the needs of service-driven organizations such as consumer credit,retail banks,insurance providers and telecommunications companies. Choridant automates the end-to-end operational business processes.
Omniture : Omniture is a leading provider of on-line business optimization software. Omniture’s software, delivered to customers through hosted, on-demand services, offers an easier and more flexible way to manage on-line, multi-channel and off-line business initiatives without costly investments in IT infrastructure.
Webtrends : Webtrends is an enterprise customer intelligence company that turns on-line and off-line data into understanding.It help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels.which is focus on web analytics industry it was founded in 1993 to optimization and integration of all digital content and customer
Ehab : Ehab is the first true end-to-end platform that allows the all end marketers to the large enterprise to take full control of their marketing content.Ehab was designed to provide the ultimate tool set for businesses seeking to engage the consumer in effective.From a single, revolutionary interfaces, businesses can create, manage, publish, distribute and track interactive media-rich.
By Comparing with the all other products like webtrends,omniture,aprimo,choridant software and Ehab,IBM UNICA provide the better analysis and marketing solutions. This IBM Unica is the leading EMM solution provider and it have rich set of marketing solutions for marketer to providing different kind of solutions for promoting their products .
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