IBM Coremetrics Intelligent Offer

IBM Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use IBM Coremetrics Software as a Service (SaaS) to optimize their on-line marketing. IBM Coremetrics integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only on-line analytics platform that is designed to anticipate the needs of every customer, to automate marketing decisions in real time, and to syndicate information across all customer channels.

Increase revenue by making product recommendations that are behavior-based, relevant,

and timely.

Highly relevant product recommendations lead to increased revenue. Providing relevant product recommendations not only offers a valued service, but also enables the discovery of products which visitors might not know were offered.

With IBM Coremetrics Intelligent Offer, it is easy to optimize your marketing efforts and engage your customers with recommendations across multiple channels that are behavior-based, relevant, and timely. Because Coremetrics Intelligent Offer recommendations are driven by your customers’ current interests, recommendations are received more positively and can lift revenues by as much as 20 percent. Coremetrics Intelligent Offer also makes it easy to demonstrate results by including impact reports that quantify the increase in revenue, conversion rate, and average order value that is directly attributable to the recommendations. Coremetrics Intelligent Offer also makes it easy to demonstrate results by including impact reports that quantify the increase in revenue, conversion rate, and average order value that is directly attributable to the recommendations.

Smarter product recommendations:

The recommendation algorithms and personalization components of Coremetrics Intelligent Offer are 100 percent automated and continually learned from new crowd and individual data to optimize returns. In addition, Coremetrics Intelligent Offer provides users with the visibil- ity, flexibility and control to quickly optimize product recommendations to maximize business results.

Personalized for each customer :

As a component of the Coremetrics Digital Marketing Optimization Suite, Coremetrics Intelligent Offer automatically optimizes product recommendations based on the customer’s current shopping interests, search queries, wisdom of the crowd, business rules, and a complete history of the visitor’s behavior including historical data captured in their Coremetrics Lifetime Individual Visitor Experience (LIVE) Profile. This unique combination enables Coremetrics Intelligent Offer to

present each customer with the most relevant, effective and timely recommendation possible for wherever they are in the buying process.

Delivered through multiple channels :

As the lines between online and offline are blurring, people are increasingly interacting with a brand across a myriad of channels. Coremetrics Intelligent Offer enables you to provide a personalized and consistent shopping support for your customers through the different channels they use to interact with your brand by including relevant recommendations on web site product and category pages, search results pages, and shopping cart pages—as well as beyond the web site in emails, display ads, mobile applications, social media sites, call centers, and in-store shopping aids. Coremetrics Intelligent Offer also enables users to create and deploy best practice recommendations across these multiple delivery points.