IBM Marketing Resource Management

Why IBM for Marketing resource management?
               IBM Marketing Resource Management can help you ensure that marketing investments are allocated in the optimal way to maximize returns. Marketing Resource Management is a complete set of capabilities for managing the growing operational complexities marketers face. Available through an enterprise software or on-demand deployment model.
Unica provides everything marketers need to better manage their marketing operations:

• Manage and coordinate all marketing activities in one place by using a central collaboration platform for sharing information, and tracking project status and performance.
• Improve decision making and minimize risk through greater visibility and tracking money being spent.
• Achieve faster, lower cost execution of all marketing activities.
  
  “Strategically assess, manage, and plan marketing programs and spend for maximized ROI”
  

Featured products:

IBM Marketing Operations:

          IBM Unica Marketing Operations – marketers increase their efficiency by gaining better control over their budgets and processes. IBM Marketing Operations helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.
IBM Marketing Operations offers features that:

• Bring the work of those who plan campaigns and those who execute them together into a single, collaborative environment.
• Manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing.

IBM Marketing Operations On Demand :

          IBM Unica Marketing Operations On Demand – marketing teams can get more work done while also improving the visibility and accountability of all their creative projects and marketing programs.
IBM Marketing Operations On Demand offers a rich set of capabilities that let you:

• Generate template-driven project plans in one click. Scheduling is made easy with a user-friendly tool, and automated notifications keep projects on track.
• Generate detailed reports such as the number of projects handled every month, quarter or year, what each team member is currently working on, what was recently completed, or what is coming in the future.