IBM is trying to make it easier for the
marketing department and IT to play better together to help
organizations reach their customers and constituents through more
direct interaction, among other things. At its IBM
Smarter Commerce Global Summit in Orlando, Fla., Big Blue
announced new software and services designed to help chief marketing
officers (CMOs), chief procurement officers and other key
line-of-business executives realize quicker business results by
delivering intelligence-guided customer experiences across all
digital channels, aligned to the buying and shopping preferences of
each individual.
IBM announced the expansion of its Smarter Commerce
initiative with new cloud-based software and services that enable
businesses to immediately put the customer at the center of their
operations in order to drive revenue and ensure sustainable brand
loyalty. The new initiatives include the IBM Marketing Center, an IBM
Smart Cloud Solution that integrates digital analytics with real-time
marketing execution capabilities into a single solution that allows
CMOs to better meet customer needs by quickly analyzing customer
shopping patterns and turning these insights into intelligent offers
that are personalized to each person. IBM also announced a new
Smarter Commerce Managed Services offering that helps clients more
rapidly and effectively deploy and manage their e-commerce
environments, as well as a new offering for Strategic Supply
Management, available on-premises and as a Smart Cloud solution, which
speeds and improves supplier governance, risk and compliance.
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