IBM Cross-channel campaign management

 Why IBM for Cross-channel campaign management?

        IBM’s Cross-channel campaign management capabilities can help you target thousands or millions of individuals with “the right message at the right time through the right channel”.
It mainly Tracks and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

• It Builds an effective, ongoing dialogue with your customer or prospect through a complete interaction history, such as offers presented, context and campaign details, and response or non-response.
• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions and assignment of offers and channels.

Products of Cross-channel campaign management:

 IBM Campaign : Deliver personalized, relevant marketing messages across all channels with sophisticated campaign management.

• Build an effective, ongoing dialogue with your customer or prospect through a complete history, such as offers presented, context and campaign details, and response or non-response.
• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions, and assignment of offers and channels.

IBM Contact Optimization :Determine the optimal contact strategy over time for your customers. 

• IBM Unica Optimize can ensure your customers receive the most relevant and profitable offers while satisfying the needs of individual business areas and minimizing customer contact fatigue.

• Define recorded preferences for each customer, such as preferred channel to receive communications, maximum number of contacts each customer wishes to receive each month, and primary product or service interests.
  

IBM e Message : Engage customers and prospects with timely,personalized outbound digital messages.

• With IBM e Message, marketers can extend IBM Campaign capabilities to email and other outbound digital campaigns with the ability to create, preview, test, execute, and track messages.
• 
  IBM e Message delivers more effective stand-alone campaigns, as well as integrating these communication channels into cross-channel marketing strategies.

IBM Interact : Determine the right message to present in inbound marketing channels

•  With IBM Interact, marketers can personalize in real time the experience of customers interacting with websites, call centers, and other inbound marketing channels.

• The use of IBM Interact in combination with IBM Product Recommendations allows personalized offers to be delivered with product recommendations, increasing the relevance of appeal of personalized messages delivered in real time.

IBM Opportunity Detection :

•       Mainly involves in Event-based marketing to improve cross-sell and retention.
•        With IBM opportunity Detection, formerly Unica Detect, marketers can build effective, event-based marketing programs quickly and with minimal effort, boosting cross-sell and retention rates and improving on- boarding programs.