Coremetrics was now part of IBM EMM

                  Core-metrics is a provider of digital marketing optimization solutions and web analytics. Its solutions are designed to generate high return on on-line marketing investments.Core-metrics provides Continuous optimization platform.It is the Best in class customer service.

Core-metrics offers hundreds of features and tools that allow you to drastically improve the quality of data gathered from your website.

Core-metrics comes with two solution like Web analytics and Digital Marketing Optimization these two are used for various purposes to Optimize and analyze your business .Core-metrics have the rich set of products for providing the better solution over their business,Improve the organization growth.I will Give the brief description about the Web analytics and DMO(Digital Marketing Optimization)

  Today, Core-metrics delivers web analytics capabilities to more than 2,100 global brands across a wide range of industries including retail, financial services, media and publishing, travel and hospitality and education. Customers include Holiday Inn, PETCO, 1-800 Flowers, Office Depot, Victoria's Secret, Virgin Atlantic Airways and Seton Hall University.

" Core-metrics  was acquiesced by  IBM Enterprise Marketing Management in 2010 "

Web-analytics :
Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. It is often done without the permission of the user It is available through two delivery models like on-premise and software as a service (SaaS)
web analytics from IBM provides the insight marketers need into how individuals are interacting with a brand’s digital presence.

Digital Marketing Optimization :

As my thought Digital Marketing Optimization mainly Empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's life cycle and also we can promote their products through various social media like Twitter,Face-book,Link-den,Orkut etc...

The Following picture Describe the work flow of the Core-metrics :    

 

Tealeaf technology for customer experience management solutions

                               Tealeaf software provides unprecedented visibility into the online and mobile customer experience. With Tealeaf, you can see the way your mobile or desktop web sites work through the eyes of each individual customer. This qualitative insight affords a proactive approach to optimizing the on-line channel and allows quick resolution of problems that erode customer satisfaction and on-line revenues. Tealeaf’s solutions extend the current quantitative web and digital analytic capabilities in IBM’s Smarter Commerce portfolio with qualitative digital analytics capabilities which capture, replay, and analyze a customer’s web and mobile interactions to provide a more

granular and richer view of a customer’s experience.

                           Tealeaf  have the rich set of products for providing the various solutions to the Customer experience management .Here I am Showing the products of tealeaf

                                        " Tealeaf was acquired by IBM in june 2012 " 

Tealeaf has following products:

Customer Behavior Analysis suite

• Tealeaf cxImpact
• Tealeaf cxResults
• Tealeaf cxView

Customer Service Optimize Suite

• Tealeaf cxReveal
• Tealeaf cxVerify

Mobile

• Tealeaf cxMobile

Integrations

• Tealeaf cxConnect

As per my openion Tealeaf provide the following benefits to the organizations to impove their return on investment (ROI).

• Increased conversion rates
• Increased average order values
• Improved on-line customer retention rates
• Reduced problem resolution time

EMM Solution Providers

            

                         IBM EMM provides many marketing solutions,in this UNICA is  one of the  powerful analysis and innovative marketing solutions when comparing with the other its competitors like webtrends,omniture,aprimo,choridant software,omniture and Ehab.Here I am providing the brief introduction to all of the remaining competitors of IBM Unica.

Aprimo : Aprimo is one of the delivering technology that accelerates marketing productivity and the ability of marketing for effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone which uses a services oriented


Choridant :  Chordiant is a  Software product which  is an enterprise software provider of solutions that automate business processes to meet the needs of service-driven organizations such as consumer credit,retail banks,insurance providers  and telecommunications companies. Choridant automates the end-to-end operational business processes.

Omniture :  Omniture is a leading provider of on-line business optimization software. Omniture’s software, delivered to customers through hosted, on-demand services, offers an easier and more flexible way to manage on-line, multi-channel and off-line business initiatives without costly investments in IT infrastructure.

Webtrends  : Webtrends is an enterprise customer intelligence company that turns on-line and off-line data into understanding.It help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels.which is focus on  web analytics industry it was founded in  1993 to  optimization and integration of all digital content and customer

Ehab : Ehab is the first true end-to-end platform that allows the  all end marketers  to the large enterprise to take full control of their marketing content.Ehab was designed to provide the ultimate tool set for businesses seeking to engage the consumer in effective.From a single, revolutionary interfaces, businesses can create, manage, publish, distribute and track interactive media-rich.

                                                 
                                    By Comparing with the all other products like webtrends,omniture,aprimo,choridant software and Ehab,IBM UNICA provide the better analysis and marketing solutions. This IBM Unica is the leading EMM solution provider and it have rich set of marketing solutions for marketer to  providing different kind of solutions for promoting their products .

IBM DemandTec's Strategic Marketing Planning provides Marketing Mix solutions

The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan.

Marketing decisions generally fall into the following four controllable categories:

• Product: combination of physical product and service provided to target customers
• Price: amount of money customers must pay to obtain the product or service
• Place: activities for getting the product or service available to target customers
• Promotion: modes of communication of product or service information to customers

Product covers both the usefulness and demand for an item in general and also any specific features and benefits which accompany a business’s individual offerings.
Both real and perceived benefits of the product or service are counted in this category, hence a strong brand name might result in an unfounded belief that that business provides better quality products for the consumer’s money.

The price at which a product or service is sold still remains one the crucial influencers in the decision on whether to buy. Pricing goods at a significant premium to those of competitor’s products with no other obvious differences or features is unlikely to result is increased sales rewards.

The point of distribution, where customers can acquire the goods and services of the business is an important part of successful marketing. Once the decision to buy exists the enterprise must ensure that its offerings can be acquired both in the appropriate time and at an amenable outlet.
The location of "place" has changed significantly in recent years with the advent of the internet and online shopping. Place can now often mean home delivery following a purchase initiated through a computer browser.

Promotion focuses on using the available marketing and specifically advertising budget in a useful way possible. An analysis of where and how to promote a product or service should enable the manager to conclude on the form, duration, media type, message and other salient aspects of the marketing campaign.

The above mentioned solutions empower marketers to compete with other firms in this customer-centric marketing.This is the one of the reasons why IBM acquired DEmandTec to achieve it's Smarter Commerce initiative.

 

Revolutionary marketing development in social media

Recently the leading social media provider Facebook announced its users in the U.S. will be able to promote their personal posts to friends for a fee. Promotion of this kind by Facebook is already there in 20 countries, which is started with Newzealand.

With this kind of promotion your posts will be on top of all the posts and grabs the attention. Apart from regular users, Companies are eying this as a revolutionary step in marketing in social networks and they are thinking that this is going to open new avenues for promotion of brands.

Regular users are thinking this as a desperate measure by Facebook to generate revenue and they are criticizing heavily with this move by Facebook to generate revenue and they are predicting this will be their undoing.

We have to wait and see how this radical step in social media  going to affect promotions and marketing. There is a big chance that other social media providers are going to follow the suit, after all they are the leaders.

IBM Smarter Commerce concentrates on Supply Chain Management Challenges in recently staged "Smarter Commerce Summit" in Orlando,Florida

Supply Chain visibility and risk relief were among the several key issues examined at IBM’s recently-staged “Smarter Commerce Summit” in Orlando, Florida.
With our acquisition of Emptoris last December, shippers are gaining a larger measure of security said John Mesberg, Vice President, B2B and Commerce, the acquisition of Emptoris Inc. gave IBM additional strengths associated with a leading provider of cloud and on-premise analytics software. Mesberg said this “virtual supply chain management tool” is becoming more refined as shippers embrace the technology.

“We are always trying to strip out the complexity in the process,” he said.  

Richard Douglass, Director Industry Marketing, Smarter Commerce, added that smarter commerce is helping shippers “sell on the water” during peak season, so that they can keep their inventories lean.
“It represents a breakthrough in distribution integration and inventory optimization,” he said. “All this is a process to control risk and save our customers money.”

Messberg said that Smarter Commerce is a growing market opportunity in excess of $20 billion per year in software alone that centers on the customer experience. 

“In five years, intelligent-guided marketing and selling will routinely put the ultimate control in the hands of customers,” he added.

Finally, IBM predicts three trends will contribute to the evolution of Smarter Commerce:

* Everything will be Data Driven: Stemming from buying behavior, social media interactions, and advanced analytics—essentially the application of Big Data, customers will project what they are in the market for instead of settling for what’s available on the shelf.

*Businesses Go Mobile First as Devices Proliferate and Channels Merge: Businesses will primarily design applications and processes for mobile deployment instead of PCs as individuals center their lives around smart phones and device use explodes exponentially.

*Cloud Computing will Lead Businesses to New Markets: Established companies will deploy a hybrid cloud model for rapid expansion to new markets while newer players will use the cloud in a virtual inventory model to start up quickly and cost-effectively compete against larger competitors.
 

Providers of Enterprise Marketing Management Solutions

Some of EMM Solutions Providers List

IBM - Enterprise Marketing Management.

Aprimo - Marketing Automation Software.

Adobe Web Analytics (Omniture).

Google Analytics.

WebTrends.

Universal Tech Labs - Enterprise Marketing Management.