IBM DemandTec for Price, Promotion and Product Mix Optimization

   

As we know customers are everything in the marketing, one has to look into what customer demands are and what customers look forward to in order to make a stand in the today's cooperate world of marketing. IBM Demand Tec solutions help retailers and consumer products companies understand, plan, and predict marketing and merchandising activities through a scientific understanding of consumer demand. This cloud-based analytics solutions are built on a fundamental principle : that changes in one of these disciplines affects the others. That is the reason of designing analytics and software solutions to give the organization an edge over the competition through higher growth, lower costs, and better control as it helps the organization collaborate more effectively with internal departments and trading partners.

There are huge  impacts (you can say benefits) on retailers and consumer product companies with the DemandTec solutions for Price, Promotion and Product Mix Optimization.

Retailers and consumer product companies benefit from :

• An integrated system that supports extremely efficient end-to-end processes for creating and managing the most effective retail promotions .

• Retailers and consumer product companies benefit from a system that allows optimized base, promotional , and markdown pricing to drive sales, volume, profit, and shopper goals  all while maintaining price image.

• A way to empower retailers and manufacturers to collaborate and grow their businesses while putting the shopper at the center of the equation.

• A solution to help maximize trade spending  through a continuous and comprehensive process, one that can predict and optimize trade and pricing activities for macro levels and individual accounts.

• Optimized localized assortments that are collaboratively built based on a common understanding of shopper demand, space, productivity, and profitability .

With the help of IBM DemandTec solutions, one can be well prepared to make his position and win in today’s Marketing world.

IBM Marketing Performance Optimization

Why IBM Marketing Performance Optimization ?

In order to make you marketing better IBM EMM has brought the Marketing Performance Optimization into light. IBM Marketing Performance Optimization is a strategic approach that helps one in marketing performance management and planning. By using a shared framework one could easily monitor the marketing plans. Once the budget is set,  project managers see that they use up the resources efficiently that would be needed for project success . And by aggregating projects and their costs, executive planners can better plan and optimize their marketing spending. For the better marketing, Marketing Performance Optimization provide better marketing efficiency and marketing effectiveness.

Efficiency we could say as - Fast, low cost execution of marketing plans with proper projects schedules and assets, automated approvals, balance workloads and reduced bottlenecks. The Marketing Performance Optimization keeps in mind about managing budgets and expenses to meet the organization needs and the needs of other stakeholders. It helps in delivering  a marketing  plan for establishing and communicating marketing objectives, defining activities to achieve them, managing execution, and tracking and analyzing results.

Where as effectiveness in the sense -  IBM Marketing Performance Optimization helps in analyzing the effectiveness of different marketing programs through modeled attribution. Optimize performance of marketing budget, resources, and marketing assets based on  performance-based reports and analysis. It creates a impact of marketing spend across campaigns and channels, and using these insights to produce a better marketing that would be effective and lot more impressive when compared.

IBM Cross Channel Optimization

Why Cross Channel Optimization ?

In today's marketing world, it would be great if one could study a perticular customer, his browsing behaviour and understand what the cutomer is like and what is he looking for , this could help in targeting him with right products and tempting him to buy product. This could help in maintaining a good marketing relationship with him. IBM Cross Channel Optimization can help in targeting millons of customers with the right message at right time throught right channels. This optimization helps in understanding the customer menatllity and recomend him with the right product may be with attractive offers so that he couldn't deny it.

IBM Cross Channel Optimization helps in building a stong, ongoing dialogue with the customer based on interactive history, such as offers presented, campaigning details, his response or non response. It helps in managing the marketing campaign, its logic, segments, assigning of offers ,channels etc. It also provides use and re use of the campaigns, tracking the basic aspects of the campaign such as what offers are assigned , the response or non resposnse to the offers, marketing channel, treatments and other properties which also comprise the campaign building blocks.

IBM Cross Channel Optimization uses a single software platform that allows both digital marketing and cross channel marketing efforts to leverage the same data and marketing aspects. In other words it simply provides a effective software that integrates the Digital Marketing and Cross Channel marketing efforts and making the marketing a better one.

Tealeaf CX Mobile Brings Customer Experience, Usability to Mobile

In July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites. Eight months later, Tealeaf is capitalizing on this sentiment by introducing a new version of Tealeaf CX Mobile, a complete mobile customer experience management solution. 

Mobile Adoption, Expectations Demand CXM

As we all know, mobile adoption and expectations for mobile experiences have been increasing dramatically. Additionally, mobile devices are displacing desktops/laptops as the primary means to access the Web. In Pew Research Center’s Project for Excellence in Journalism’s State of the News Media 2012, we learned that 52% of Americans who own laptops also own a smartphone, and 23% of them own a tablet device. What does this mean? It means that it’s time to execute a mobile customer experience strategy.

Strategize, Implement

With Tealeaf CX Mobile, customers have access to advanced customer experience analysis across mobile channels, including mobile web sites, native iOS and Android apps, hybrid apps and the growing number of apps and sites built in HTML5. By seeing their sites and apps through the eyes of their customers, Tealeaf CX Mobile helps businesses understand, respond to and optimize the complete mobile customer experience.

Tealeaf CX Mobile provides documented evidence of customer struggles and the ability to quantify the business impact of customer challenges. Among the types of information captured include:

• In-screen actions, including orientation, pinching, and scrolling
• Enhanced mobile browser replay to re-create problems and optimize functionality
• Device-level data, such as device type, browser version or operating system
• User behavior analysis (sequence of events, screen logs, server calls)

Capturing these insights make it easier for companies to drill down to understand the context of every interaction, just as you would for a desktop experience. As mobile interfaces and experience become part of the normal customer experience, it isn’t that we need to ditch everything we did to optimize the web experience, it’s just that we need to apply them appropriate to mobile. 

IBM DIGITAL MARKETING OPTIMIZATION

IBM Digital Marketing Optimization (DMO) Solutions

Enterprise marketing management mainly concentrates on improving your marketing abilities in a smarter way that makes you better and outstanding than other in the marketing area. To that we need to optimize the every requirements, in the sense we have to optimize the marketing suite. To that the IBM Digital Marketing Optimization (DMO) comes into picture.

Actually EMM is a comprehensive suite that improves and integrates five critical processes :

• Analyze
• Decide
• Deliver
• Manage
• Collect

IBM digital Marketing Optimization comprises of Customer Profiles plus Digital analytics plus Digital Marketing Execution. 

Customer profiles provide a complete lifetime experience of customers interaction with the site with that the digital analytics helps in suggesting what is better option for marketing regarding the perticular customer and the marketing is done through necessary means that is Digital Marketing Execution. This entire cycle provides us to concentrate on the customer actions , what he needs, his analytics regarding the site and based on these aspects marketing done would be a smarter way. A much optimized marketing solution would be profitable and helps in understanding and maintaining the customers.

A Great Tool For Optimization Of Supply Chain Management

A new talk in today's marketing, IBM Sterling Supply Chain Visibility has taken the marketing into a higher level where this tool provides a complete updation on inbound supply and outbound supply. As an overview what actually does this Sterling Supply Chain Visibility do is it tracks down each and every event that happens in marketing right from the supplier to the consumer (lets say customer). This tool tracks each and every record of marketing that happens between the supplier and the customer and also helps you monitor the connectivity to all your supply chain trading partners, and enterprise applications.

Now let us think what is the use of these records that this tool provides us. When we are able to view the marketing of  products right from the supplier to the customer we get to know about the products which  are in demand by looking into the sales of how many products have been marketed. Thus this could improve product availability metrics. This tool also helps in Tracking suppliers and carrier performance across the purchase and sales. One could also look into performance metrics with supplier, carrier and customer performance reporting . The best part is one could get the immediate details of the supplies, supply failure reports, sales reports and performance of the marketing.

Looking more into IBM Sterling Supply Chain Visibility , it provides solutions to the supply chain challenges that marketing faces today.

IBM Sterling Supply Chain Visibility has following features:

Dashboards: If you are familiar with coremetrics then you could understand what dashboards are clearly. Dashboards help us to monitor or view alerts, invoices, shipments, KPI charts, and orders.

Visibility: The name itself create a kind of idea what it actually is. Visibility gives a set of views to look up the status of an order, shipment, invoice, and payment.

Performance Indicators(KPI's): Helps in generating analysis reports of various performances.

Inbound Supply Monitoring: When any unplanned events occur in marketing or any issues in marketing between the supplier and customer notification are to be raised so that one could understand what is happening out there. The Inbound Supply Monitoring helps in monitoring these aspects and raise notifications.

Looking into all these aspects, this tool is a good step to lead your marketing in a smarter way.

Tealeaf and Why Tealeaf exactly needed

Now a days marketing on-line is the coolest thing but customers facing problems withhold the marketing . We need some kind of tool that helps to find what kind of errors customers are facing and rectify them so that marketing is done smoothly without any struggle.

Tea Leaf helps to provide exactly what customer requires and tracks the session if any problems occur they are recorded and solved easily. Identify issues in real time and solve by priority bases and reported to improve business process as well.

Unprecedented visibility to every visitors unique on-line interaction. Why customers not able to complete their checkout,campaign convert,problems with logging in,customers search but not purchase.

Benefits:- Visibility of customer struggle,technical issues,business impact,Identify and resolve hidden problems. Maintain record of on-line interaction. Increase customer service effectiveness.

Tea leaf and various situations of usage:-

When ever a customer faces a problem the issue can be resolved by using the user id and searching for the session that is being recorded. Which helps to fix the issue. It also helps to find the problems held pages and guides to solve the issue over those pages. Makes to publish famous links over the site that are most visited.
Judges where people are having a hard time completing a task or transaction on your site.

Tea Leaf which brings awareness of on-line customers experience by monitoring
1)customer experience metrics
2)transaction success rate
3)Technical performance KPI's Variety of reporting tools allow us to configure and track any metrics.

Events which are foundation for all reporting data in Tea-leaf. The set of user defined conditions that track almost anything that occur on a website.
When to look for conditions
what conditions constitute a match
when conditions match the events fire
events can also check individual process under retail side.

A snapshot of a session environment at the time the event fired. The technical settings associated with this users session,Capture what all ready occurred in the sessions. Allows to segment event data by dimensions values.

Events record information

Dimensions filter information in the reports.

PRIVATE BROWSING

When we are surfing over Internet what ever link,video,flash are any required data that we view will be tracked by the browser and these analytics can be sold to the data analytics companies to use for there marketing purposes. So depending on these analytics and session in which we have done the surfing if our email are opened on the other tabs the email which are opened are also tracked. Depending on these the companies which are getting our analytics can provide us with an offer to purchase goods over Internet which is said as e-business.

If we are using private browsing option over browsers our surfing over Internet cannot be tracked. There will be no cookies are other browser default options enabled to browser to make use of our analytics. But our browsing data can be stored to certain extent over the physical device that is our local system in the from of cache.

Demand Tec

Demand Tec

Delivers cloud based analytics software to help organisations to improve their price,promotions and product mixture.

Assortment optimisation:-
No more guess job best assortment for each location
benefits---Build long term loyalty
---Boost sales/profits

Deal Management:-
For best details in this week,every week
benefits---Improve audit results through automated invoicing.

Life Cycle Price Management:-
Right price at right time
benefits---Managing pricing effectively through life cycle.

End to end promotion management:-
Engaged with shopper who matter most
benefits---operate more efficiently,internally with trading partners

Strategic Marketing planning:-
Dynamic prediction tool to optimise the sales of markets by using this we can plan like promotion,dealing,for promoting the products.

How to export data from coremetrics to unica campaign to target the customers:

We know that data from the analytics need to be used in Unica for marketing purpose. To that we need to send the analytics from coremetrics to Unica Campaign.

In Coremetrics whenever we run a report in the Explore,In the top right corner of the report interface there is a BULLS-EYE icon. When we select that icon we have a option to export those visitors into Unica Campaign to target the customers there.

To access the Coremetrics segments in Unica campaign,we have an option called segments is available in campaign,the data sent from the core metrics are made available in that segments we can filter the segments for the targeted customers to do campaign.

But before that one must integrate the Coremetrics account to their campaign. For that one must complete the SSO (Single sign on process) for this. Its done by the IBM Admin. Once you are able to send data from Coremetrics to Unica campaign marketing is done in your way. 

Why Smarter Commerce is needed for today's marketing:

Smarter Commerce is the hottest  topic in today's marketing. Every companies target customers to sell there products and keep up their marketing in a profitable way. For this companies need a proper backbone for marketing like smart commerce.IBM provides wide variety of tools for a marketing platform. The main intent of this is to get what customers feel, think and customers requirements and based on this marketing to be done in profitable way.

Unica Campaign takes the analytics of customers-website interaction and depending on it marketing is done. Analytics plays a very important role in Marketing. Basically, one could factorize customers like loyal customers those who often visit your website for buying products , average customer who visit the site fairly. These kind of analytics helps in recomending products to loyal customers and make them buy those products with attractive offers. One could also get analytics of products those are sold much compared to the other products, thus this would help in understanding what people like and thus recomending those products to many more customers maybe with attractive offers increases one's marketing. Surely Unica with the combination of coremetrics analytics would take today's marketing to an unexpected level. Customers are the key to marketing and once we understand the customers marketing will be very interesting.