Smarter Commerce is the hottest topic in today's marketing. Every companies target customers to sell there products and keep up their marketing in a profitable way. For this companies need a proper backbone for marketing like smart commerce.IBM provides wide variety of tools for a marketing platform. The main intent of this is to get what customers feel, think and customers requirements and based on this marketing to be done in profitable way.
Unica Campaign takes the analytics of customers-website interaction and depending on it marketing is done. Analytics plays a very important role in Marketing. Basically, one could factorize customers like loyal customers those who often visit your website for buying products , average customer who visit the site fairly. These kind of analytics helps in recomending products to loyal customers and make them buy those products with attractive offers. One could also get analytics of products those are sold much compared to the other products, thus this would help in understanding what people like and thus recomending those products to many more customers maybe with attractive offers increases one's marketing. Surely Unica with the combination of coremetrics analytics would take today's marketing to an unexpected level. Customers are the key to marketing and once we understand the customers marketing will be very interesting.
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