How to export data from coremetrics to unica campaign to target the customers:

We know that data from the analytics need to be used in Unica for marketing purpose. To that we need to send the analytics from coremetrics to Unica Campaign.

In Coremetrics whenever we run a report in the Explore,In the top right corner of the report interface there is a BULLS-EYE icon. When we select that icon we have a option to export those visitors into Unica Campaign to target the customers there.

To access the Coremetrics segments in Unica campaign,we have an option called segments is available in campaign,the data sent from the core metrics are made available in that segments we can filter the segments for the targeted customers to do campaign.

But before that one must integrate the Coremetrics account to their campaign. For that one must complete the SSO (Single sign on process) for this. Its done by the IBM Admin. Once you are able to send data from Coremetrics to Unica campaign marketing is done in your way.