IBM Cross Channel Optimization

Why Cross Channel Optimization ?

In today's marketing world, it would be great if one could study a perticular customer, his browsing behaviour and understand what the cutomer is like and what is he looking for , this could help in targeting him with right products and tempting him to buy product. This could help in maintaining a good marketing relationship with him. IBM Cross Channel Optimization can help in targeting millons of customers with the right message at right time throught right channels. This optimization helps in understanding the customer menatllity and recomend him with the right product may be with attractive offers so that he couldn't deny it.

IBM Cross Channel Optimization helps in building a stong, ongoing dialogue with the customer based on interactive history, such as offers presented, campaigning details, his response or non response. It helps in managing the marketing campaign, its logic, segments, assigning of offers ,channels etc. It also provides use and re use of the campaigns, tracking the basic aspects of the campaign such as what offers are assigned , the response or non resposnse to the offers, marketing channel, treatments and other properties which also comprise the campaign building blocks.

IBM Cross Channel Optimization uses a single software platform that allows both digital marketing and cross channel marketing efforts to leverage the same data and marketing aspects. In other words it simply provides a effective software that integrates the Digital Marketing and Cross Channel marketing efforts and making the marketing a better one.