Why
IBM for Web Analytics?
Web
analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage.
It is often done without the permission or knowledge of the user It
is available through two delivery models on-premise
and
software
as a service
(SaaS)web
analytics from IBM provides the insight marketers need into how
individuals are interacting with a brand’s digital presence.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
- The on-premise solution is designed to deploy within a local environment and directly integrate with other in-house applications such as an enterprise data warehouse, business intelligence, predictive analytic models and other similar products.
- The SaaS offering is a flexible solution that integrates a range of analytical capabilities with digital customer profiles and the ability to leverage digital marketing execution capabilities with just a few clicks.
“Some
of the product customers are Rackspace,Boden,Hawesko,Rodale
Kiddicare,wehkamp.nl,A resort and casino,An on-line grocer,A digital
travel assistance leader,Citrix Systems and Orvis".
Featured
products :
- IBM Digital Analytics
- IBM Digital Analytics Impression Attribution
- IBM Digital Analytics Life-cycle
- Unica Net-insight
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