IBM Marketing Center

IBM has introduced the IBM Marketing Center, a multipurpose cloud-based suite that integrates campaign management, email targeting, and personalized offerings with marketing analytics. The Marketing Center is designed to eliminate the need for organizations to integrate various types of marketing software. Marketing Center provides A/B testing,website testing,website personalization, email marketing, and more
“Cloud-based, all-in-one solution combining customer analytics with real-time marketing”.

An IBM Smarter Commerce offering, the Marketing Center is designed to eliminate the need for organizations to integrate various types of marketing software.

The Marketing Center combines capabilities from several of its acquisitions: Core-metrics (a company acquired by IBM in 2010 that provides a commerce-focused Web analytics service), Unica (an online marketing software provider also acquired in 2010), as well as the recent DemandTec and Tea-leaf acquisitions. DemandTec provides pricing and promotion capabilities, while Tea-leaf contributes Web and mobile navigation-analysis features to the new offering.

• Combines web/digital/mobile analytics data with real-time marketing execution. Features include A/B testing, email marketing, site personalization, and more, all in one intuitive real-time marketing application.

• Draws on all the digital analytics data that visitors provide. Uses data derived from visitors’ on-line experiences while enabling clients to import additional off-line data as needed. 
   
• Incorporates the analytical insight directly into easy-to-use targeting features. Allows for a personalized approach for marketing communications tailored to individuals.
  
  
• Can provide excellent marketing and analytics capabilities now and in the future. Customers who start with this module on a standalone basis can later expand their solution.