IBM verified MSS Service

MCIS from Miracle Software Systems (MSS) helps retail and manufacturing customers integrate point of sale data to financial, sales, and distribution applications securely with guaranteed, real time delivery. In turn providing faster insight to the supplier channel to efficiently integrate the buy and sell cross channels.MiracleSoft Cross Channel Integration Solution (MCIS) with IBM Sterling B2B Integrator and IBM Sterling File Gateway V1.0 is the solution name,and the solution has been verified by IBM.The solution web page:http://www.miraclesoft.com

IBM Web Analytics

Why IBM for Web Analytics?

             Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user It is available through two delivery models on-premise and software as a service (SaaS)web analytics from IBM provides the insight marketers need into how individuals are interacting with a brand’s digital presence.

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.

• The on-premise solution is designed to deploy within a local environment and directly integrate with other in-house applications such as an enterprise data warehouse, business intelligence, predictive analytic models and other similar products.
• The SaaS offering is a flexible solution that integrates a range of analytical capabilities with digital customer profiles and the ability to leverage digital marketing execution capabilities with just a few clicks.
  
  

           “Some of the product customers are Rackspace,Boden,Hawesko,Rodale Kiddicare,wehkamp.nl,A resort and casino,An on-line grocer,A digital travel assistance leader,Citrix Systems and Orvis".

Featured products :

• IBM Digital Analytics
• IBM Digital Analytics Impression Attribution
• IBM Digital Analytics Life-cycle
• Unica Net-insight

How To Convert Normal Customer into Permanennt Custome

            Hai Everybody Today I place My View on How To Convert A normal visitior  into Permenent Customer.By Making this we can Our Organization  ROI(Return On Investment ) The Following are the Steps to Convert a normal Customer To Permannent Customer
First have A look On the Convert Visitiors

 How To Convert Visitors?

        After putting an effort in to bring visitors to your website, you might want your visitors to "convert". This means that you want them to take desired actions such as placing an order, signing up for your newsletter, visit to a particular webpage or just sending in an inquiry. This process is usually known as conversion but is also called optimization or improvement rate.

      Previous experiences with website design and knowledge of your target market can help you understand how to increase your conversion rates but this alone does not substitute for a scientific approach. Let's take a closer look at how online marketers need to understand the common conversion rate improvement parameters and at the roadmap for successful and result oriented websites.

   Offsite Elements

      You need to be aware of various factors that can affect the conversion rates when visitors land on your website. Some factors can even come into play way before your visitor arrives. Items such as the way you position your brand, showing how you understand your marketplace, showing how you understand your customers, your sites unique selling proposition and the mediums you use to bring traffic to your website are critical factors in determining the conversion rate.
      Onsite Elements
      MDM Software Report
      MobileIron.com/Get-Gartner-Report
      Gartner Analyst Report on for Mobile Device Management.
      Ads by Google
      Once a visitor arrives on your website tdue to marketing efforts, the salesmanship of your website will play a main role in converting them into a customer. All potential customers that come to your website can be categorized into the following groups:
      Group A: People who came to your site to buy specifically what you are selling
      Group B: People researching or exploring products who might come back later.
      Group C: People who might buy if they get convinced that what you have is what they need.
      Your website should be designed and structured to cater to all three of these groups in order to achieve maximum conversion. Most websites are created to target Group A only. This leaves a huge number of potential customers, which could have been converted into actual customers leaving to look at other sites.
      While structuring your website for conversion you might want to consider the following methodologies:
      Discover objectives
      What do you want your website to achieve for you? Do you want to sell online and hence want your website to sell more or do you want it to signup subscribers for your e-mail newsletter. Whatever the objective of your site is, it should be clear and translated in the design and structure of the website respectively.
      Draw the perfect website structure
      A tested approach for the perfect website structure is as follows:
      a. Brainstorm

      Always be thinking about content ideas. What should go into the website and what should not. Analyze your competitors; make comparative analysis of all competitive websites.
      b. Sitemap

      Arrange the finalized content outline into a logical sitemap where content of similar nature should be grouped together. For example, if you are selling gadgets online, all certain types of a gadget should come under this category.

Website communication

      The content you place on your website affects the visitor's behavior significantly. Equally important are the product images. Make sure you provide good quality images and also multiple viewing options to give your customer the experience closest to buying from a store front.

      Website conversion stragties are relative to your type ans style of site. Keep in mind that what works for one website might not work for another. The best strategy is to keep testing what works for your website and what does not and make changes accordingly. Also, working to improve your overall conversion rates will boost revenue without spending extra money on your marketing.

IBM's EMM Solutions Drive Real Marketing Value

The following are the solutions provided by IBM EMM to several organizations.

• Increased online conversions (Bath & Body Works)
• Improved customer engagement (NROUA)
• Targeted ads increased revenue (PETCO)
• Increased volume through automation (NationWide)
• Reduced cycle time/boost efficiency (ING)
• Improved marketing quality (CVS)

Five Keys to Successful Enterprise Marketing Management

Enterprise marketing management (EMM) has a vital role in multichannel marketing today. It is the engine behind effective marketing and offers the potential of true customer-focused, knowledge-based marketing and operations

EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
When executed properly, EMM pulls the entire marketing chain together into an integrated process that provides an unparalleled customer view across channels.

For EMM to boost marketing performance, however, five factors are critical:

1. Integration of data at every touchpoint. Information is critical in the marketing decision process and as such it must flow freely at every point in the process.
2. Collaboration—not just within the internal marketing value chain but also with the external value chains of suppliers and vendors.
3. Availability of data, resources, materials, and documents. It is important that marketing resources are available to all when needed to complete their job.
4. Proactive tracking and management of marketing strategies, tactics, campaigns, and initiatives. You need to know where everything is; what is on time and what is late; who has too much work and who doesn’t have enough; what has worked and what hasn’t.
5. Key marketing performance indicators defined within a balanced framework available to all. This entails a disciplined approach to defining objectives and facilities to allow team members to understand cause and effect. It also entails providing managers with information on performance through either lead or lag measures.

These key elements combine to deliver true business benefits: building strong brands to sustain the customer experience; understanding and predicting customer belief and behavior while optimizing communications to them; and managing consistent communications across all channels.

Tealeaf Customers

Tealeaf’s Customer Experience Management solutions are used by 30% of the Fortune 100 to increase conversion rates, reduce IT and service costs, and improve customer service. Across many industries — from financial services, insurance, and travel to retail, communications services, and technology — companies worldwide rely on Tealeaf for unprecedented visibility into the online customer experience.
For more than a decade, Tealeaf has worked with hundreds of organizations — across many industries — to help them take a more systematic, quantifiable approach to improving online customer experience. Learn how our customers are using Tealeaf Customer Experience Management solutions to analyze online customer behavior, optimize their web sites, and improve customer service.

IBM Marketing Center

IBM has introduced the IBM Marketing Center, a multipurpose cloud-based suite that integrates campaign management, email targeting, and personalized offerings with marketing analytics. The Marketing Center is designed to eliminate the need for organizations to integrate various types of marketing software. Marketing Center provides A/B testing,website testing,website personalization, email marketing, and more
“Cloud-based, all-in-one solution combining customer analytics with real-time marketing”.

An IBM Smarter Commerce offering, the Marketing Center is designed to eliminate the need for organizations to integrate various types of marketing software.

The Marketing Center combines capabilities from several of its acquisitions: Core-metrics (a company acquired by IBM in 2010 that provides a commerce-focused Web analytics service), Unica (an online marketing software provider also acquired in 2010), as well as the recent DemandTec and Tea-leaf acquisitions. DemandTec provides pricing and promotion capabilities, while Tea-leaf contributes Web and mobile navigation-analysis features to the new offering.

• Combines web/digital/mobile analytics data with real-time marketing execution. Features include A/B testing, email marketing, site personalization, and more, all in one intuitive real-time marketing application.

• Draws on all the digital analytics data that visitors provide. Uses data derived from visitors’ on-line experiences while enabling clients to import additional off-line data as needed. 
   
• Incorporates the analytical insight directly into easy-to-use targeting features. Allows for a personalized approach for marketing communications tailored to individuals.
  
  
• Can provide excellent marketing and analytics capabilities now and in the future. Customers who start with this module on a standalone basis can later expand their solution.
  

Redefining the value chain in the age of the connected consumer

                                  Hai Every body today i would like to post on my view over the Customer value Cahin in the Business.For a consumer products company to transform their value chain, it must have the capability to apply insights from a 360-degree customer view and comprehensively track and monitor demand information. It must also provide a single face to the customer that masks an organization’s internal operations, which can result in a positive customer experience. And, it must move beyond transactional supply chain enterprise systems and operational rules of thumb to more-advanced optimization and supply chain technologies. With seamless and secure integration of key business processes along with insightful business analytics, consumer product companies can better manage their supplier interactions, improve inventory and logistics management and enhance the fulfillment of customer and consumer experiences.
Putting Smarter Commerce in Action

                   To succeed in today’s marketplace, consumer product companies must focus on flawless execution when connecting with the new consumer, managing supply chain efficiencies and collaborating with channel partners. Essentially, they must change the way their products are sourced, manufactured, distributed and sold. IBM’s Smarter Commerce solutions provide a new approach that transforms how quickly consumer product companies can better manage the consumer and customer experience along with creating a more adaptive supply chain. Placing the customer at the center of decisions and actions helps drive new levels of company differentiation, leading to greater consumer loyalty, revenue and margin growth, and agility. Discover how IBM Smarter Commerce solutions are positively impacting consumer product organizations and how we can work with you to apply these industry-leading practices to your business.