IBM Cross Channel Optimization

Why Cross Channel Optimization ?

In today's marketing world, it would be great if one could study a perticular customer, his browsing behaviour and understand what the cutomer is like and what is he looking for , this could help in targeting him with right products and tempting him to buy product. This could help in maintaining a good marketing relationship with him. IBM Cross Channel Optimization can help in targeting millons of customers with the right message at right time throught right channels. This optimization helps in understanding the customer menatllity and recomend him with the right product may be with attractive offers so that he couldn't deny it.

IBM Cross Channel Optimization helps in building a stong, ongoing dialogue with the customer based on interactive history, such as offers presented, campaigning details, his response or non response. It helps in managing the marketing campaign, its logic, segments, assigning of offers ,channels etc. It also provides use and re use of the campaigns, tracking the basic aspects of the campaign such as what offers are assigned , the response or non resposnse to the offers, marketing channel, treatments and other properties which also comprise the campaign building blocks.

IBM Cross Channel Optimization uses a single software platform that allows both digital marketing and cross channel marketing efforts to leverage the same data and marketing aspects. In other words it simply provides a effective software that integrates the Digital Marketing and Cross Channel marketing efforts and making the marketing a better one.

Tealeaf CX Mobile Brings Customer Experience, Usability to Mobile

In July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites. Eight months later, Tealeaf is capitalizing on this sentiment by introducing a new version of Tealeaf CX Mobile, a complete mobile customer experience management solution. 

Mobile Adoption, Expectations Demand CXM

As we all know, mobile adoption and expectations for mobile experiences have been increasing dramatically. Additionally, mobile devices are displacing desktops/laptops as the primary means to access the Web. In Pew Research Center’s Project for Excellence in Journalism’s State of the News Media 2012, we learned that 52% of Americans who own laptops also own a smartphone, and 23% of them own a tablet device. What does this mean? It means that it’s time to execute a mobile customer experience strategy.

Strategize, Implement

With Tealeaf CX Mobile, customers have access to advanced customer experience analysis across mobile channels, including mobile web sites, native iOS and Android apps, hybrid apps and the growing number of apps and sites built in HTML5. By seeing their sites and apps through the eyes of their customers, Tealeaf CX Mobile helps businesses understand, respond to and optimize the complete mobile customer experience.

Tealeaf CX Mobile provides documented evidence of customer struggles and the ability to quantify the business impact of customer challenges. Among the types of information captured include:

• In-screen actions, including orientation, pinching, and scrolling
• Enhanced mobile browser replay to re-create problems and optimize functionality
• Device-level data, such as device type, browser version or operating system
• User behavior analysis (sequence of events, screen logs, server calls)

Capturing these insights make it easier for companies to drill down to understand the context of every interaction, just as you would for a desktop experience. As mobile interfaces and experience become part of the normal customer experience, it isn’t that we need to ditch everything we did to optimize the web experience, it’s just that we need to apply them appropriate to mobile. 

IBM DIGITAL MARKETING OPTIMIZATION

IBM Digital Marketing Optimization (DMO) Solutions

Enterprise marketing management mainly concentrates on improving your marketing abilities in a smarter way that makes you better and outstanding than other in the marketing area. To that we need to optimize the every requirements, in the sense we have to optimize the marketing suite. To that the IBM Digital Marketing Optimization (DMO) comes into picture.

Actually EMM is a comprehensive suite that improves and integrates five critical processes :

• Analyze
• Decide
• Deliver
• Manage
• Collect

IBM digital Marketing Optimization comprises of Customer Profiles plus Digital analytics plus Digital Marketing Execution. 

Customer profiles provide a complete lifetime experience of customers interaction with the site with that the digital analytics helps in suggesting what is better option for marketing regarding the perticular customer and the marketing is done through necessary means that is Digital Marketing Execution. This entire cycle provides us to concentrate on the customer actions , what he needs, his analytics regarding the site and based on these aspects marketing done would be a smarter way. A much optimized marketing solution would be profitable and helps in understanding and maintaining the customers.