IBM DemandTec for Price, Promotion and Product Mix Optimization

   

As we know customers are everything in the marketing, one has to look into what customer demands are and what customers look forward to in order to make a stand in the today's cooperate world of marketing. IBM Demand Tec solutions help retailers and consumer products companies understand, plan, and predict marketing and merchandising activities through a scientific understanding of consumer demand. This cloud-based analytics solutions are built on a fundamental principle : that changes in one of these disciplines affects the others. That is the reason of designing analytics and software solutions to give the organization an edge over the competition through higher growth, lower costs, and better control as it helps the organization collaborate more effectively with internal departments and trading partners.

There are huge  impacts (you can say benefits) on retailers and consumer product companies with the DemandTec solutions for Price, Promotion and Product Mix Optimization.

Retailers and consumer product companies benefit from :

• An integrated system that supports extremely efficient end-to-end processes for creating and managing the most effective retail promotions .

• Retailers and consumer product companies benefit from a system that allows optimized base, promotional , and markdown pricing to drive sales, volume, profit, and shopper goals  all while maintaining price image.

• A way to empower retailers and manufacturers to collaborate and grow their businesses while putting the shopper at the center of the equation.

• A solution to help maximize trade spending  through a continuous and comprehensive process, one that can predict and optimize trade and pricing activities for macro levels and individual accounts.

• Optimized localized assortments that are collaboratively built based on a common understanding of shopper demand, space, productivity, and profitability .

With the help of IBM DemandTec solutions, one can be well prepared to make his position and win in today’s Marketing world.

IBM Marketing Performance Optimization

Why IBM Marketing Performance Optimization ?

In order to make you marketing better IBM EMM has brought the Marketing Performance Optimization into light. IBM Marketing Performance Optimization is a strategic approach that helps one in marketing performance management and planning. By using a shared framework one could easily monitor the marketing plans. Once the budget is set,  project managers see that they use up the resources efficiently that would be needed for project success . And by aggregating projects and their costs, executive planners can better plan and optimize their marketing spending. For the better marketing, Marketing Performance Optimization provide better marketing efficiency and marketing effectiveness.

Efficiency we could say as - Fast, low cost execution of marketing plans with proper projects schedules and assets, automated approvals, balance workloads and reduced bottlenecks. The Marketing Performance Optimization keeps in mind about managing budgets and expenses to meet the organization needs and the needs of other stakeholders. It helps in delivering  a marketing  plan for establishing and communicating marketing objectives, defining activities to achieve them, managing execution, and tracking and analyzing results.

Where as effectiveness in the sense -  IBM Marketing Performance Optimization helps in analyzing the effectiveness of different marketing programs through modeled attribution. Optimize performance of marketing budget, resources, and marketing assets based on  performance-based reports and analysis. It creates a impact of marketing spend across campaigns and channels, and using these insights to produce a better marketing that would be effective and lot more impressive when compared.