Why Enterprise Marketing Management
“Engage buyers in highly relevant, interactive dialogues across digital, social and traditional marketing channels. ”
Enterprise Marketing Management defines a category of software
used by marketing operations to manage their end-to-end internal
processes.The goal of using EMM is to improve both the efficiency and
effectiveness of marketing by increasing operational efficiency,
decreasing costs and waste, and standardizing marketing processes for an
accurate and predictable time to market.
Enterprise Marketing Management
allows for corporations to put in place a baseline of their operations
that will allow them to begin evolution towards a holistic solution that
incorporates customer experience, expectation and brand value
associated with Marketing Technologies.
Benefits :
- Using an EMM suite rather than a variety of point solutions
is improved collaboration, efficiency and visibility across the entire
marketing function.
- EMM Reduce the total cost of Ownership.
- By using EMM we provide end-to-end enterprise marketing management solutions from IBM.
- EMM can transform all aspects of marketing to engage
customers in highly relevant, interactive dialogues across digital,
social, mobile and traditional marketing channels.
- Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
- Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.
- Discover and react in real time to how consumers are interacting with your brand.
- Improve decision making and optimize marketing performance and productivity.
Capabilities :
- Cross-channel campaign management
- Marketing resource management
- Digital Marketing Optimization
- Web Analytics
